A writer avoiding exact phrases

Why I Need to Avoid Any of These Exact Phrases in My Writing

Avoiding exact phrases and buzzwords is essential for authentic, engaging technical writing. This post explores why, with practical examples and a framework for replacement.

September 27, 2026 · 4 min · 836 words · martinuke0
A checklist icon representing title uniqueness

Title Uniqueness: How to Avoid Duplicate Headings in Hugo and Beyond

A practical guide to detecting and preventing duplicate titles in Hugo, with CI checks and metadata best practices for SEO.

September 24, 2026 · 6 min · 1208 words · martinuke0
A small fishing boat heading into open water, symbolizing early-stage distribution before traction.

Backlinks Won't Get You Your First Customers

Backlinks are a lagging indicator of trust, not a leading indicator of revenue. Here’s the distribution playbook that actually closes first customers.

September 2, 2026 · 9 min · 1917 words · martinuke0
Diagram of a search results page with layered filters.

The Hidden Price of Balancing Your Search Structure

Balancing search relevance with structural simplicity often hides hidden costs in performance, development, and maintenance. This post uncovers those trade‑offs and offers practical mitigation strategies.

May 16, 2026 · 7 min · 1415 words · martinuke0

Breadcrumbs in UX and SEO: A Complete Guide to Design, Implementation, and Best Practices

Introduction Breadcrumbs are a simple yet powerful navigation pattern that help users understand where they are within a site’s hierarchy and enable quick jumps to higher-level pages. For UX, breadcrumbs reduce cognitive load and back-and-forth navigation. For SEO, they clarify site structure, enhance internal linking, and often replace unwieldy URLs in search results. This guide covers when to use breadcrumbs, how to design them well, accessibility must-haves, structured data for rich results, and robust implementation patterns across HTML/CSS, SPA frameworks, and CMSs. ...

December 17, 2025 · 10 min · 1995 words · martinuke0
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